Rico Verhoeven (RV) began learning martial arts at the young age of 7. Nowadays he’s already known as one of the best upcoming athletes in the next generation of kickboksing. Already signed with the world’s biggest kickboxing promoter Glory, he is a force to be reckoned with. In 2013 RV became the new heavy weight world champion kickboxing and succesfully defended this title seven times up until today. Being so talented at such a young age, makes RV a brand with great potential. Currently we are developing RV’s brand from a commercial point of view.