Timor Steffens started dancing in 2006 during a barber education. When advised to switch to a dance study Timor attended several dance studies in the Netherlands. At that time SeiSei discovered Timor in search for a personal brand. Asking for his dreams Timor replied: I want to be part of worlds greatest dancers and become an international brand. In 2007 we decided to create a brand from this talented young dancer and have been the management and investment company ever since resulting in the co-creation of tv-formats, dance-shows and innovative creative concepts.